How the Annual Enrollment Period AEP Is Affected by the Election Year.

AEP is an essential time for new health insurance beneficiaries, running from October 15 to December 7 each year. This is also the time when existing policyholders can make changes to their plans.

This means it’s a critical period for insurance agents and agencies working to generate new AEP leads. At RGI, we know the national election year can significantly impact lead generation efforts.

During election years, the sheer volume of mail being sent out clutters mailboxes. This includes political flyers, donation solicitations, voter information, and campaign ads.

It makes it much harder for direct mail marketing campaigns to stand out.

Fortunately, RGI Solutions has spent years refining our approach to overcome these challenges!

Here’s what we’ve seen during election year direct mail marketing:

1. Oversaturation: With so many pieces of mail arriving daily, recipients may overlook even well-crafted AEP mailers.

   Many qualified insurance prospects may already be receiving health plan-related mailers from multiple insurance companies. The added volume of election mail can make it challenging to discern which pieces are important and which to disregard.

   For insurance agents and agencies that rely on direct mail during AEP, this means their carefully designed mailers may get lost in the shuffle. Our mailers consistently drive results even in a cluttered environment.

   Even during election years, our tested mailers have been optimized for maximum impact. Years of testing have given us the insights needed to create mailers that are compelling and easy to understand. We cut through the clutter when competition for attention is at its peak.

   We have the results and testimonials to prove it.

2. Engagement Drops: Many propsects may feel overwhelmed by the sheer volume of mail, resulting in lower engagement with direct mail campaigns.

   When AEP recipients receive daily election mail on top of other personal mail, their attention span is diminished, and their likelihood of engaging with insurance offers is reduced.

   We design our mailers to grab attention and drive response despite overwhelming competition. By understanding the demographics and needs of these recipients, we ensure that our mailers are relevant and timely. We still see above-industry-average response rates.

3. Delayed Decision-Making: In an election year, AEP recipients may focus on political events, delaying their decision-making process regarding insurance plan changes.

   Even in the face of these challenges, we’ve developed strategies to ensure consistent lead generation for insurance agents during election years.

   We’ve been through decades of election cycles so you can still rely on us to deliver consistent results. That’s because our data-driven approach allows us to identify those who are more likely to respond before we mail. So, we can generate more leads at lower costs than competitors.

Navigating AEP During Election Years When More Political Mail is Filling Mailboxes

We know it’s easy for insurance offers to get lost in the clutter. We’ve spent years refining our approach to ensure consistent lead flow during AEP, even when faced with political mail saturation.

You don’t have to worry about whether we can handle your custom lead request during this time. We can estimate with great accuracy how many leads a specific area will generate, thanks to our experience. We always charge per lead and not per piece that’s mailed.

Ready to generate consistent insurance leads during AEP, even in an election year?

Contact RGI Solutions today at (856) 351-5124 to learn more about how we can help you achieve your enrollment goals.